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	<title>Berkshire Business</title>
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	<link>http://www.berkshirebusiness.co.uk</link>
	<description>No1 Resource</description>
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		<title>What it takes to Achieve Victorious SMS Marketing</title>
		<link>http://www.berkshirebusiness.co.uk/what-it-takes-to-achieve-victorious-sms-marketing.php</link>
		<comments>http://www.berkshirebusiness.co.uk/what-it-takes-to-achieve-victorious-sms-marketing.php#comments</comments>
		<pubDate>Thu, 01 Dec 2011 11:47:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[short code]]></category>
		<category><![CDATA[sms billing]]></category>
		<category><![CDATA[sms mobile]]></category>

		<guid isPermaLink="false">http://www.berkshirebusiness.co.uk/?p=32</guid>
		<description><![CDATA[As you decide to employ SMS marketing system, you may have done some research and you understand how valuable the tactic is. Nonetheless how can you decide on a text messaging service provider and the most effective business text messaging solution. Similar to any marketing strategy, you should pay attention to the ups and downs [...]]]></description>
			<content:encoded><![CDATA[<p>As you decide to employ SMS marketing system, you may have done some research and you understand how valuable the tactic is. Nonetheless how can you decide on a text messaging service provider and the most effective <a title="business text" href="http://www.txtnation.com/business_sms/">business text</a> messaging solution.</p>
<p>Similar to any marketing strategy, you should pay attention to the ups and downs of every single part of your campaign. Yet the option will fall to how much you are willing to spend on it and what you plan to do with the service.</p>
<p><strong>Phone Application</strong></p>
<p>One good example of this is an iPhone app that operates geo-locator innovations in order to deliver messages automatically when customers are in the locations of a participating company. This service can be completely inexpensive, especially if there is absence of competition. Nonetheless, the method is best for fast food restaurants and clothing retailers that are located in regions with poor competition for their products.</p>
<p><strong>Short Code System</strong></p>
<p>One thing to consider is the use of a distributive network that allows registration of personal “short codes”.  A <a title="short-code" href="http://www.txtnation.com/downloads/ ">short-code</a> is merely a technical term for a five to six figure code that shoppers can use to use a mobile phone text message marketing advertisement- sort of like a coupon. Marketers of these companies can actually choose their own short codes and gain entry to every kind of consistent information like a postcode or birth date of a customer. As the information base expands, more tactics can be executed to target these customers with more reliable effect.</p>
<p><strong>Personalized Marketing</strong></p>
<p>Even small enterprises follow the rule to not flood messages to customers. Accordingly, they design more personalized messages to achieve particular customers. This marketing technique leads to efficiency, since the customers expect better support from these small businesses.</p>
<p>As a final point, do not disregard the promotion of your SMS campaign every time a customer visits your actual brick and mortar store. Many businesses market their mobile service features on the internet as well. This is to keep shoppers away from the difficulty of email registration and verification to access exceptional offers. Through mobile phone subscription, they are always informed about special deals and events.</p>
<p>&nbsp;</p>
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		<item>
		<title>Keyman Insurance? What’s That?</title>
		<link>http://www.berkshirebusiness.co.uk/keyman-insurance-whats-that.php</link>
		<comments>http://www.berkshirebusiness.co.uk/keyman-insurance-whats-that.php#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:12:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[critical illness]]></category>
		<category><![CDATA[keyman insurance]]></category>

		<guid isPermaLink="false">http://www.berkshirebusiness.co.uk/?p=26</guid>
		<description><![CDATA[You and your close friend have spent years building up your business and it is doing quite well for itself. You have planned for every contingency and have made it through some really hard times due to the economy or competition from another company. But what would happen to that business is you or your [...]]]></description>
			<content:encoded><![CDATA[<p>You and your close friend have spent years building up your business and it is doing quite well for itself. You have planned for every contingency and have made it through some really hard times due to the economy or competition from another company. But what would happen to that business is you or your business partner and best friend were to become critically ill or die? That is when it is important to have <strong>keyman insurance</strong>. This type of insurance is not very different from life and critical illness insurance. What it does is, in the case of illness or death; the insurance pay out would list the company as the beneficiary of the policy.</p>
<p>Your company would receive the money it needs to continue in case of death or illness and it would be business as usual. Keyman insurance works well with small businesses as well as medium sized companies. It covers key people in the company which could cause the company harm if they were seriously ill or dead. It covers key employees, shareholders or the company director should anything happen to them. An important part of <strong>keyman insurance</strong> is the shareholder protection is has included in most cases. This protection is in place to allow the surviving shareholder to buy out the ill or deceased shareholder so a new person doesn’t buy out the shares and possible undo what took years to accomplish.</p>
<p>It is not only the more responsible thing to do for your business but the best thing you can do for the employees. Your employees depend on your company’s success to live their lives without undue hardships that can be caused by the breaking up of the business or the hardships that can come from losing a key member of management. Keeping your business in good standing should be part of every decision so make sure to have <strong>keyman insurance</strong> included in your list of contingencies.</p>
<p>Learn more about <a title="Critical Illness" href="https://www.quotelifecover.com">Critical Illness Cover</a> or click here to learn more about <a href="http://www.keymanadviser.co.uk/key-man-insurance/">Key Man Insurance</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Why is cargo business insurance important?</title>
		<link>http://www.berkshirebusiness.co.uk/why-is-cargo-business-insurance-important.php</link>
		<comments>http://www.berkshirebusiness.co.uk/why-is-cargo-business-insurance-important.php#comments</comments>
		<pubDate>Tue, 03 May 2011 18:02:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Insurance]]></category>
		<category><![CDATA[business insurance]]></category>
		<category><![CDATA[cargo]]></category>
		<category><![CDATA[freight]]></category>

		<guid isPermaLink="false">http://www.berkshirebusiness.co.uk/?p=23</guid>
		<description><![CDATA[If you’ve been watching international news coverage lately, you’d have seen that nations around the world are facing civil unrest, but not only that, cargo that is shipped over the ocean is subject to the whims of Neptune and his trident. Also, pirates have been a real issue in areas along Africa’s east coast. What [...]]]></description>
			<content:encoded><![CDATA[<p>If you’ve been watching international news coverage lately, you’d have seen that nations around the world are facing civil unrest, but not only that, cargo that is shipped over the ocean is subject to the whims of Neptune and his trident. Also, pirates have been a real issue in areas along Africa’s east coast.</p>
<p>What happens when you order a shipment of furniture from Spain and shipping it via cargo ship is much cheaper than paying the costs for air shipment, but you don’t feel the need for cargo insurance? Sure, you’ve saved a few pounds, but what happens when the cargo ship hits a sandbar and is delayed several weeks? Or what happens if pirates decide that the ship containing your shipment is the one they want to hijack?</p>
<p>You can’t plan ahead for these unfortunate circumstances, but you can protect yourself from financial backlash by purchasing cargo insurance every time you ship freight internationally.</p>
<p>If your company is participating in a freight exchange programme like <a title="www.logintrans.ie/" href="http://www.logintrans.ie/">www.logintrans.ie</a>, ensure you have approved transport cover for your logistic vehicles.</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>How to Survive on a Shoestring Budget</title>
		<link>http://www.berkshirebusiness.co.uk/how-to-survive-on-a-shoestring-budget.php</link>
		<comments>http://www.berkshirebusiness.co.uk/how-to-survive-on-a-shoestring-budget.php#comments</comments>
		<pubDate>Tue, 03 May 2011 16:44:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Money]]></category>
		<category><![CDATA[Shoestring Budget]]></category>

		<guid isPermaLink="false">http://www.berkshirebusiness.co.uk/?p=18</guid>
		<description><![CDATA[It may seem like a monumental task to keep your household running on a small budget, especially during a recession.  But, it isn&#8217;t that hard at all.  It takes a bit of will power and the willingness to trim some fat from your budget without giving up a lot of things. The main thing you [...]]]></description>
			<content:encoded><![CDATA[<p>It may seem like a monumental task to keep your household running on a small budget, especially during a recession.  But, it isn&#8217;t that hard at all.  It takes a bit of will power and the willingness to trim some fat from your budget without giving up a lot of things. The main thing you want to do it cut expenses back.  If you have satellite TV you don&#8217;t have to get rid of it if you have the extra cash available in your budget.  You can call your satellite provider and ask them if they have any specials that would allow you to keep their service but have less of a bill every month.  Most providers will work with you because they too feel the pinch when the economy is in a bind and they want to keep their customer happy.</p>
<p><img class="size-medium wp-image-19 alignleft" style="margin: 12px; border: 1px solid black;" title="lowbudget" src="http://www.berkshirebusiness.co.uk/wp-content/uploads/2011/05/lowbudget-300x225.jpg" alt="" width="300" height="225" /></p>
<p>As far as your food budget, eating out doesn&#8217;t have to go away completely.  If you can budget a set amount for eating out just once a month you can save yourself at least £25 a month that can go towards other things.  You can easily spend less making your favourite fast food items at home a few times a month versus actually going to the fast food place once a week.  You can even prepare it on a weekend, freeze it, and microwave it or reheat it on the stove when you’re ready to eat it.  It will take less time, save money, and be healthier as well.</p>
<p>There are several other things you can do to trim the fat off any budget including refinancing your car or home loans to a lower rate.  A lower rate means lower monthly payments and more money in your pocket or to put into your monthly budget.</p>
<p>All of these things are simple and can be done with a few phone calls.  Any step you take in order to make and stick to a shoestring budget is a step in the right direction.</p>
<p>If you are struggling from day to day with your finances; for a short term fix, you can borrow  immediately from <a href="http://www.findthepaydayloan.com/">find the payday loan</a>, an alternative option to see you through until the end of the month. Ensure you check the interest rates before signing up though&#8230;</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>Accountancy Firms: Large or Small and Local?</title>
		<link>http://www.berkshirebusiness.co.uk/accountancy-firms.php</link>
		<comments>http://www.berkshirebusiness.co.uk/accountancy-firms.php#comments</comments>
		<pubDate>Sun, 01 May 2011 18:57:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business News]]></category>

		<guid isPermaLink="false">http://www.berkshirebusiness.co.uk/?p=12</guid>
		<description><![CDATA[At what point do you decide to get an accountant? If you have ever run a single person or startup company, saving costs is paramount so some end up doing it themselves. Some of us have been there, but when it’s eventually time  to choose a professional accountant, what attributes should you look for? 1) [...]]]></description>
			<content:encoded><![CDATA[<div>
<h2><strong>At what point do you decide to get an accountant? </strong>If you have ever run a single person or startup company, saving costs is paramount so some end up doing it themselves.</h2>
<h3>Some of us have been there, but when it’s eventually time  to choose a professional accountant, what attributes should you look for?</h3>
</div>
<div>
<h3><img class="size-medium wp-image-16 alignleft" style="margin: 11px; border: 1px solid black;" title="financial-times" src="http://www.berkshirebusiness.co.uk/wp-content/uploads/2011/05/financial-times-300x180.jpg" alt="" width="300" height="180" /></h3>
<p>1)  It Benefits to get an accountant that is nearby, so you can easily pay a visit and drop your bookkeeping and receipts to them.</p>
<p>2) Assurance is also important. Knowing that you can pick up the phone and get instant advice is re-assuring.</p>
<p>3) A small firm of accountants can equal their larger counterparts, especially in terms of customer service, as you are more likely to get a better personal service.</p>
<p>4) It pays to have a quarterly meeting with your accountant so you can ask questions, get advice and ensure that nothing has been missed.  Attention to detail is sometimes needed and is useful when planning changes or sounding them out on other business financial matters.</p>
<p>5) Use an accountant that has been round the block a few times, but who also keeps up to date with changes to tax laws etc</p>
<p>A friend recommended a local accountants in London recently, and I was amazed at not just the financial services offered, but primarily their positive attitude and amount of advise I was given.</p>
</div>
<p>&nbsp;</p>
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